Lauren Bogle, owner & founder
It's been a hot minute since I've blogged! I started blogging during my time at Texas Tech University and used it as an outlet to talk about a lot of things like sports, life, college, and everything under the sun. And bless, those blogs were just a bit of a hot mess and a perfect reflection of my time in college.
Since the days of the original Bogle Breakdown, I have worked for outlets like PBS and have worked for two advertising agencies. After being laid off from an agency for the second time, I started my agency to do good work for great people. That agency, or as y'all know it, The Bogle Agency, recently celebrated its fifth anniversary in May!
It's crazy to think about what this agency has been through. After launching in 2017 with several project-based clients, we signed our first retainer client in 2018. Since then, we have worked with incredible clients like Power Service Products, Reeder Distributors, Quail Tech Alliance, River & Blues Festival, Smarty Roping, Aaron Watson, and RaiseUp Families. We experienced great opportunities for growth through growing pains and challenging ourselves every day.
In celebration of our anniversary, I would love to share some of the takeaways I've learned while running a business.
The world happens FOR you, not to you. Life is 10% what happens to you and 90% how you handle it. Every season comes with new challenges. Being an entrepreneur, you're constantly at bat. At times, that can get exhausting, but man, it feels so damn good when it pays off.
No one can be you. This agency is different, and that's on purpose. We genuinely care. We are passionistas. I would rather hire passionate people to work for these accounts than someone I have to light on fire to give 100%. At times, that can get taken advantage of; nonetheless, that doesn't dull our fire.
Continue learning. The second you stop learning, you will fall behind. In business, there are so many lessons that can be applied in many facets of life. Learning to be a team player with your clients is a delicate dance but a dance worth dancing regardless of the outcome. You never know it all. Ever.
Be flexible. Things happen, life happens, and that also goes for our clients. It's not personal unless they make it personal. However, nine times out of 10, they will do what's best for their business, so I have to do the same for my agency. That's operating with mutual respect.
I could go on and on. And trust me, there will be plenty more where that came from. All to say, be smart, humble, studious, and respectful. We are all trying to be successful in whatever we tackle. Don't let the setbacks keep you from reaching for more, including life experiences. We must leave this world better than we found it, including our clients. Keep on keepin' on.