Founder/Owner, Paid Strategist
What do you get when you mix a Cum Laude Red Raider, broadcast sports reporter and creative-minded social media genius? Me! Not only can I school anybody on topics ranging from Snapchat to sports, agriculture to advertising, I execute strategies for client social media accounts and ensure that the client is on the forefront of the local advertising scene. Changing algorithms, viral trends and media platforms emerging from nowhere is a typical day in the life of a social media specialist. I love taking on the challenge of the ever changing digital marketing landscape.
What do you love most about your job?
Seeing those around me light up. I am a glorified coach and I love that because that has always been the best job I ever had. I like to understand what makes people tick and motivate them to bring out the best in them and to dream big and be fearless in their personal and professional pursuit. I see myself coaching more people internally while our team grows and also more public speaking opportunities."
You wake up from being frozen after 100 years. What's the first thing you say?
"Give me a green chili cheeseburger and where are my dogs?"
What gets you fired up?
Sports, agriculture and pop culture.
Director of Digital Marketing
I'm a proud Longhorn from Fort Worth, TX with background in advertising and management. After graduating from my dream school, UT Austin, I moved back home haven't regretted it since. My leadership experience, fixation for organization, and energetic spirit amplifies my work ethic that is nurtured by my passions. My approach to creativity is thoughtful work, supported by design that serves its purpose. In hopes of discovering new creative outlets, I seek opportunities from people and places that can teach and challenge me. I'm a lover of good vibes and good food – especially Vietnamese food, chicken and pickles!
What do you love most about your job?
My work-life balance. We put each other's quality of life and well-being first. We work extremely hard, but we also recognize what's important to ourselves and each other at the end of the day. Having a smaller team also allows us to take the workday to wherever we want!
What stat for your life would you most like to see?
Easy. How many dogs I've petted.
What bends your mind every time you think about it?
"How are we literally even here right now?"
Director of Content & Strategy
I've trekked through some of the toughest terrains in the world, went toe-to-toe with my fair share of haters in Washington, DC, and have won a crown or two in my rodeo queen days, but nothing excites me more than finding the perfect detail in a brand/person and turning it into a story for people to hear. I'm passionate about those I represent and get to find those little intricacies that make each brand so special. For me, it's not about developing award-winning campaigns, though I have my fair share, but about putting a face to a brand. No matter the ever-changing media cycle, the rapid pace of viral trends or just the everyday happenings, I'm constantly hustling to stay ahead of the game and to know exactly who I need to talk to.
What are your professional and personal goals?
Personally, I love traveling, so I'd like to hit all 50 states by 35... this was originally 30, but life. I'd also like to visit all seven continents. We shall see. Professionally, I want to be an effective story teller. I love getting the opportunity to work with people and brands to get their story out into the world, so a goal of mine is to always keep finding new stories and new ways to tell those stories. I'd also really love to manage a brand for a musician (AKA I wish I was Tree Paine), and also give a TED Talk.
What's the hardest lesson you've had to learn?
That everyone doesn't have to like you or think you're great. While this applies both personally and professionally, I had to learn this the hard way in the professional realm and it was tough. Just because you are or were great somewhere else doesn't mean that you have earned the respect or admiration at you new place of work. That was tough pill to swallow.
If you were a bagel, what type of bagel would you be?
Everything bagel, because I'm a classic that has a lot of varying tastes.
I’m just a 'Plano' girl with a southern heart and a drive for success as big as Texas. My passion for people lead me to Texas Tech University where I had every intention of pursuing a career in law and politics. Quickly into my studies however, I found my true calling and graduated with a Bachelors of Arts in Public Relations. PR is the cheese to my wine, and the hot sauce to my taco! This field not only allows me to be a voice for people, but also help them and their organizations to become the best version of themselves. I thrive in high intensity situations and bring a unique outlook into every room I walk into. I know that the secret sauce is building respectful, hospitable, lasting relationships with the client. My goal is to take YOUR vision, dreams, and ideas and give them that extra “Spark” that makes you shine bright.
What do you love about the industry you work in?
I love getting to meet new people all the time. You get to observe their personality and listen to what they want their company's outcome to be, then make it happen for them. I also love that I get to be creative and constantly try new things because being innovative is encouraged. It's also a plus that you aren't constantly trapped behind a desk in a cubicle!
What fantasy world would you like to live in?
A world where traveling didn't cost money, calories never counted, I could lay on the beach and have great wifi to work with, and it was never freezing cold.
If you could travel back in time to any decade, what would it be and why?
The end of WWII. The people of the US were completely united and worked together to defeat evil. Every person had a part in rising out of the Great Depression and conquering an evil dictator.