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The Bogle Agency Snags New Client, Smart Roping, LLC

Updated: Jan 13, 2020

Named agency of record for roping product company led by legend


Contact: Lauren Bogle

FORT WORTH, Texas (January 12, 2020) Fort Worth-based Bogle Agency, a digital advertising agency, today announces their agency of record status for Smart Roping, LLC a roping product manufacturer. Founded by 4-time team roping world champion, and recent Pro Rodeo Hall of Fame inductee, Allen Bach. Smart Roping produces the revolutionary Smarty training machine, in addition to its other ventures. 

“Working with a legend like Allen Bach is a fantastic way to start 2020,” said Lauren Bogle, agency principal. “His roping and training products are miles ahead of the competition. Our partnership is sure to be a success for both of us.”

In addition to the Smarty, Smart Roping offers a full range of training and practice equipment, apparel, saddles and more. The company sponsors pro and young pro roping teams, and hosts the Iron Sharpens Iron podcast.

“We are excited to work with The Bogle Agency,” said O.C. Ross, Smart Roping President/C.E.O. “We know that their energy, enthusiasm, and professionalism will be exactly what we need as we pursue our commitment to excellence. They are definitely the smart choice for Smart Roping!”

“I've been roping all my life, [where] I learned you're only as good as your partner,” said Allen Bach. “I chose to go with the best in our western industry. Lauren Bogle and the rest of her team bring energy and creativity to Smart Roping. We are excited about 2020 and the new vision for our company."

About The Bogle Agency

The Bogle Agency is a Fort Worth-based digital advertising agency. Specialties and experience includes social media and integrated strategies, photography and video production, production management, public relations, creative and communications. We embrace attitudes, ideas, images and perspectives. For more information, email




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