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Schaefer Advertising Co. and The Bogle Agency Selected for New Music Festival in Fort Worth

Agencies partnering to bring the best to the city for River and Blues 2020


Contact: Ali Haney



Contact: Lauren Bogle


FORT WORTH, TX (September 24, 2019) ­– Fort Worth based agency, Schaefer Advertising Co., announced today that they have been named agency of record for the inaugural River and Blues Festival, a two-day music festival held at Panther Island Pavilion in Fort Worth, May 15-16, 2020. Schaefer selected The Bogle Agency to manage public relations and social media for the event.

“Throughout our agency evaluation process, we became exponentially more excited about working with Schaefer and the team they assembled,” shared Festival partner, Jennifer Ellison of Ellison Event Productions. “The passion, strategy and expertise the teams bring to the table justifies our decision daily.”

While reviewing the scope of services needed to promote a first-year festival, Schaefer knew a dedicated team was needed to focus on earned media. “We are thrilled with the opportunity to help bring this new, annual festival to our city by bringing the gritty sounds and rural roots of country and blues back to Fort Worth,” said Schaefer owner, Ken Schaefer. “And we are excited to do so in partnership with The Bogle Agency. Lauren and her team have extensive experience promoting local events, and her go-getter attitude aligns with our core values.”

“Local music and local businesses make Cowtown unique,” said Lauren Bogle, owner of The Bogle Agency. “Partnering with Schaefer Advertising Co. creates a well-equipped advertising team that can drive digital marketing success for the festival. This team is music to our ears.”

Blind ticket sales for River and Blues Festival will go live on October 1, 2019, when fans can purchase general, VIP and platinum tickets for a discount. The full festival lineup will be announced on November 7, 2019 at a launch party at Heim on the River.

About River & Blues, LLC River & Blues, LLC, was founded in 2019 by partners Jennifer Ellison of Ellison Event Productions, and Omar Ortiz of 83 Entertainment. Ellison and Ortiz have produced events such as the Key City Rhythm & Blues Festival and other concerts featuring artists including NEEDTOBREATHE, Aaron Watson, Josh Abbott Band, Wade Bowen, Judah and the Lion, Ben Rector and more. Along with live music for the whole family, the weekend will include local fares, alcohol for purchase and specialized experiences in an engaging environment. For more details, visit

About Schaefer Advertising Co.

Schaefer Advertising Co. is a leading full-service advertising agency focused on connecting people to places. With a concentration in the destination entertainment sector, Schaefer works with companies such as The Fort Worth Zoo, Texas Ballet Theater, The Kimbell Art Museum, and more. This group of expert problem solvers has been awarded one of the top places to work in Fort Worth by Fort Worth Inc., and brings home local, regional and national American Advertising Awards annually. For more, visit

About The Bogle Agency

The Bogle Agency is a Fort Worth-based digital advertising agency. Specialties and experience includes social media and integrated strategies, photography and video production, production management, public relations, creative and communications. We embrace attitudes, ideas, images and perspectives. For more information, email




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