Mock Press Release by Texas Tech University Student, Kassidy Bogle
Kassidy Bogle Media Advisory
Director of Communications November 15, 2021
Bogle Agency For Immediate Release
River & Blues Festival Announces 2021 Line Up
The River & Blues Festival (R&B Fest) announced its 2021 concert schedule for the weekend of Nov. 12. The festival takes place at the Panther Island Pavilion in Fort Worth and strives to benefit the local community while entertaining guests at the same time.
The festival will be headlined by performers Larkin Poe on Friday night and Aaron Watson on Saturday night. Other performers include, but are not limited to, Cody Hibbard, King Solomon Hicks, Ana Popovic and the Dirty River Boys. The concert will benefit R&B Fest partner, Ronald McDonald House of Fort Worth (RMHFW), through a portion of the proceeds and a guaranteed amount from ticket sales.
Lauren Bogle, owner of the Bogle Agency, says festival co-owners Jennifer Ellison and Omar Ortiz wanted to build a Fort Worth festival that “sticks” within the community and named RMHFW as the benefactor because of the support offered to families with hospitalized children.
“All of their intentions are very genuine,” Bogle said. “They’re not just there to throw a festival and make a ton of money and have a good time. It’s much more than that.”
Bogle calls the lineup “über-impressive” and commends the festival owners for their dedication to diversity with multiple female artists, including a female headliner.
“Female headliners don’t sell tickets very well,” Bogle said, whose agency was hired to advertise the event. “So, for them to make a risk because they want a diverse line up and make sure females were showcased, that says a lot.”
The River & Blues Festival began in 2020 amid the COVID-19 pandemic, at a time where artists were cancelling shows and losing money. According to Bogle, River and Blues was the only music festival to have the backbone needed to host a festival during the pandemic, and they were able to do so without mass spreading and negative public relations.
“The owners of this festival were very much a big support in the music industry,” she said. “When people weren’t booking artists, and artists weren’t making any money, they were
willing to stick their neck out for them and make sure they were taken care of.”
Bogle says R&B Fest will be “more of that experiential festival” this year and hopes people stay “as long as possible.” With less restrictions comes more opportunities, and R&B Fest is taking them with the implementation of the new “Tacos & Tunes” program, which is a street taco competition between local vendors. There will also be a hillside stage in addition to the main stage and a VIP tent, so guests have the chance to make the festival experience their own.
“It’s going be a good time and it’s exciting to get everyone back to normal as much as possible,” she said. “And that’s our goal: to just let music take you away from last year and this year.”
Combining country and blues over two days, the River and Blues Festival offers Fort Worthians a unique experience unlike any other. This “not-to-be-missed” music event of the year invites music lovers to roll with the rhythm. River & Blues Festival brings the gritty sounds and rural roots of country and blues back to Fort Worth, from longtime favorites to soulful up-and-comers. Gates open at 3 p.m. on Friday and 2 p.m. on Saturday, and tickets are available for purchase online via riverandbluesfest.com. General inquires can be made via email at email@example.com.
The Bogle Agency is a full-service digital advertising team headquartered in Fort Worth, Texas, and that's what makes them downright down-to-earth. Their clients benefit from the
team's diverse backgrounds, allowing them to have their hands in everything from agriculture to fuel to real estate – and any other industry one throws at them. Their strong work ethic and hands-on client service approach keeps them moving forward in the ever-changing communications landscape. To get in touch, contact can be made via email at firstname.lastname@example.org or via phone at 806-445-1205.