By Hope Untz
They say time flies when you are having fun and these last few months with the Bogle Agency have passed by in the blink of an eye. During this fall semester as an intern at the Bogle Agency, I have learned a lot about agency life and the advertising industry, created new memories, and have ultimately grown as a person and a professional.
One of the biggest lessons I have learned as being an intern is the power of an agency's culture. While my professors at UT Arlington and professionals have always told me the importance of founding a company culture you fit with, I think at times it can be overlooked for those of us beginning our career as we focus on founding what part of the industry we fit with. While knowing where your strengths lie is important, it is also important to surround yourself with people that you can collaborate well with.
It was always exciting to see the Bogle Agency culture put into action every day with the women in the office. In just a short time being at the agency, I was able to see the group successfully connect with each other and produce amazing work for their clients. I could tell quickly how the Bogle Agency culture of caring for each other and their clients impacted each decision they made and allowed them to find success each day.
During my time at the agency, I was also given the unique opportunity to help with the River and Blues Festival. By helping with this event, I was able to see a bit of the process of putting on an event as well as the communication aspect from social media updates, speaking with the media, and potential crisis communication. Though every event is different, I was able to see in action how the communication and promotion of an event work especially in the strange year of 2020.
While I know that there will always be more lessons to learn as the industry evolves, I am excited to take each lesson I learned at the Bogle Agency to my future to make me a better professional. I am incredibly grateful to the Bogle Agency for allowing me to be their intern this fall and sitting down with me to teach me new perspectives and ways of doing things. Our industry is forever changing, but I feel more confident today in my choice of career than I did before beginning my internship.